The music of vreefalll is defined by a stark contrast between emotive soundscapes and harsher, more direct tones. Expanding on this contrast, the visual direction builds upon a loose narrative approach: an imagined protagonist who withdraws into daydreams and internet spaces in response to feelings of disconnect and misunderstanding in their immediate surroundings. Hints and traces of a self-made, real-life fantasy world become the conceptual guide for the visuals, outlining a space that oscillates between everyday reality and introspective escape.Elements of rural life alongside mystic symbolism are interwoven through the gaze of a digital native. Ornaments and witchcraft-inspired visual cues function as markers of an inner world shaped by the longing to dissipate into a far-away place. The images create a visual environment in which the music is culturally situated, reflecting a shared understanding of what it feels like when escapism is not only a form of fantasy but also a way for self-preservation.

Project: vreefalll
Role: Visual direction, Photography, Image Material
For: Album covers, Press & Promo imagery
EPs: all my dreams dropped to 99 cents, Insomar, endless fountains
Commissioned by: vreefalll (Musician)